As the Digital Design and Marketing Manager you will be part of a small, independent, women-owned business. Your pivotal role is to use visual communication to show and sell our story and collections through our e-commerce and social media platforms. You will create, manage and implement the marketing plan across all brand touch points.

Responsibilities:

E-Commerce, Email Campaigns, & Social Media

• Manage and oversee e-commerce platform, ensuring seamless operation and user experience.
• Perform daily e-commerce operational tasks: populating products, uploading content, inventory management, and implementing digital marketing initiatives.
• Develop and implement e-commerce strategies to optimize online sales and customer experience.
• Monitor and report on e-commerce metrics, providing insights and recommendations for improvement.
• Plan, build, and execute email marketing campaigns.
• Manage and oversee social media platforms. This includes, making content, writing captions, responding to comments and DMs, etc.
• Oversee e-commerce, email, and social media scheduling calendar.
• Post-production and file management: keeping organized files, basic photo retouching, basic video editing, etc.
• Drive digital marketing initiatives to increase brand visibility and sales conversions.
• Analyze market trends and customer behavior to identify opportunities for growth.
• Collaborate with Asiatica team to ensure alignment with broader business goals.

Design & Content

• Execute and implement digital creative content and materials for e-commerce and social media.
• Design printed and digital marketing materials.
• Photograph product flats and supplementary product images as needed.
• Collaborate closely with Asiatica team to bring to life design and aesthetic identity
• Assist with styling and create shot lists for e-commerce photoshoots.

As a small business, all employees wear several hats. This position will occasionally help out around the studio in ways like answering phone calls, attending to customers in the shop, packing online orders, assist with event planning, etc.

Required Skills & Qualifications:

• Bachelor’s Degree preferred
• 3+ years previous relevant experience
• Proficiency with Adobe Creative Suite: Photoshop, Illustrator, InDesign, Lightroom
• Photography & studio lighting experience
• Exposure to fashion and/or digital marketing highly desirable
• Experience with e-commerce platforms preferred *Shopify experience a plus
• Experience using email marketing platform preferred *Mailchimp experience a plus
• Performs well managing multiple tasks and priorities across various projects/needs
• Strong communicator and team player
• Hands-on and independent self starter, a creative thinker and problem solver
• Experience managing digital projects
• Detail oriented and results driven
• Takes initiative and ownership of responsibilities
• Creative - collaborates and brings fresh ideas
• Positive attitude and team player
• Knowledge and appreciation of apparel design and garment making - an understanding of the product is essential in showing and telling the Asiatica story.